The past 2 Days I spent at Expand 06,
the conference hosted by my friend Ola Alvahrsson, former Founder of Boxman and Founder of Result
Here I meet Founders from the Netherlands, Sweden, even France and Spain, including bigger shots like Tradedoubler (300 Poeple, listed on Stockholm SE since november 2005, 117 Mil. € in Revenues.
The conference is ablaze with founding willingness, endeavour, and the smartness of founders intent on not spending it all. As with Lukasz Gadowksi of spreadhirt.net in Hamburg, the most exciting founder was one who founded with 0 € in VC money. Samy Liechtl is Founder of Blacksox.com
http://www.blacksox.com or http://www.blacksocks.com
He does really smart marketing, selling “sockscriptions” of socks, to relieve “sock sorrows” by selling only matching socks, so if you lose one it doesn’t matter. He also puts small sock-shaped jelly in to his mail-order deliveries - with cheese tase! 
We discussed that the exciting part about web 2.0 and social networks, is not so much the direct features you get but the potential it has for enhancing existing Business Models into the decision taking sphere (an aspect of both long tail and social commerce). Exciting discussion. More Later.
PS: Sweden is cool, the Swedes very nice.
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