Social Grassroots or Social Business @ Supernova2006

I’m in San Francisco @ the Supernova2006 co-hosted by Wharton West, the California branch of Wharton School of Business, University of Pennsylvania.

http://www.supernova2006.com

Fascinating insights with a wide variety of companies. On the social networking / collaborative search side, Plum and netvibes stick out.

Yesterday we had a day of workshops with some hot discussions on exactly how new and self-sufficient social networks are. One side argues, in my opinion with truth to it, that word-of-mouth, the “wisdom of crowds”, and social collaboration are as old as humanity and Web 2.0 still has to prove a business case vs. just being a second wave of featureitis. The other side, among them cluetrain manifesto co-Author D. Weinberger, argue that the warmth of social networks is something entirely new, allowing companies to give users and customers the feeling of “being on their side”. Obviously both views hold truth.

I’m surprised at how advanced the American startups are in terms of user growth and speed of execution, but just as surprised to see that there is a lack of focus on viable business models I find surprising in post-bubble times. Entrepreneurs, though, are more cautious and less bullshitty than 6 years ago.

Looking forward to the next two days with Skype, Craigslist, Ether, Wikia, and many other smart companies.

Cheers

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Axel Schmiegelow

About me

As a Founder of denkwerk Group, I have been involved in marketing, media, the internet, and start-ups for the past 15 years. I have seen the New Economy come and go (and come back again). At denkwerk, we founded the world's first bookmarking and tagging startup, oneview, in 1998, and rolled it out in 16 countries and 10 languages. denkwerk has always endeavoured to make innovation happen and attract some of the brightest talents (and start-ups) in our industry.

As a seed investor, I am an active Board Member of the company shaping the future of travel commerce, itravel, and a Board member of the exciting local search and rating company, Qype. As an investor in armedangels and an Advisor to betterplace, I support endeavours to make the world a better place.

In December 2005, I met Ibrahim Evsan and Tom Bachem. They had just developed a ground-breaking technology for Video on Demand. With my seed funding we developed the business model and incorporated in April 2006, and in Summer 2006 I became CEO of the company that will shape the future of TV and internet media: sevenload!

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