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It pays to read

Published at 03.08.2006, 08:48 by Axel Schmiegelow

Topics: Web 2.0.

Hi, I’m back @ reading the basics, which i can only recommend:

1. The Cluetrain Manifesto – the bible for “power to the customer” revolutionaries

2. The Tipping Point – winning the multiplyers is the real model for building a community / social network

3. The Long Tail Parts I and II – that’s where it’s going, folks – you can’t think enough about the implications

4. Blue Ocean Strategy – THE method for innovation

Read it. Apply it.

Cheers

R0cketrabbit

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« Social Grassroots or Social Business @ Supernova2006
Busy Weeks – More & More, and selected »
Axel Schmiegelow

About me

As a Founder of denkwerk Group, I have been involved in marketing, media, the internet, and start-ups for the past 15 years. I have seen the New Economy come and go (and come back again). At denkwerk, we founded the world's first bookmarking and tagging startup, oneview, in 1998, and rolled it out in 16 countries and 10 languages. denkwerk has always endeavoured to make innovation happen and attract some of the brightest talents (and start-ups) in our industry.

As a seed investor, I am an active Board Member of the company shaping the future of travel commerce, itravel, and a Board member of the exciting local search and rating company, Qype. As an investor in armedangels and an Advisor to betterplace, I support endeavours to make the world a better place.

In December 2005, I met Ibrahim "Ibo" Evsan and Tom Bachem. They had just developed a ground-breaking technology for an online Video Player. With seed funding from denkwerk we incorporated in April 2006, and in Summer 2006 I became CEO of sevenload!. In 2007 Andreas Heyden, the RTL in-house Founder of our main competitor, clipfish, left RTL group to join us as COO, and Andreas and I developed a licensing and business model that will help shape the future of TV and internet media, while Ibo and Tom turned their technology sights to Social Gaming when they left sevenload step by step between late 2008 and Summer 2009. Today sevenload is headed by a brilliant management team which I find exciting and rewarding to work with and learn from.

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