Archive for the 'General' Category



Reps and Warranties in Venture Capital Deals

This weekend a friend of mine called me up, as he was completing – as a leading seed investor – the first round (series A) of a company that I have a minority stake in. He told me that the round being negotiated was just short of Signing, as all main deal elements had been agreed with the investor (a large and well-known VC Fund), but there was one last point of contention left, and – big surprise! – that was Reps and Warranties.

That made me think once again about the peculiar habit of venture capitalists to turn Reps and Warranties almost as much a difficult topic as in M&A. If you think about the term “Venture Capital”, the whole concept is that you venture into something and there is no precisely NO guarantee of success.

Of course it makes full sense to commit founders to proper representation of the state the company is in and to also make them liable for the so-called Title Guarantees, in effect making sure that the shares being transferred to the investor are free of third party rights, are indeed constituted legally and are not subject to any limitations. However, I do not understand why these Reps and Warranties so often go to the core of the risks of the business model, thereby in effect giving the venture capital investment more the character of debt financing, disguised in the Reps and Warranties clause.

Why do I say this?

Because if a founder signs up for – say – a 3 Mil. Euro investment and the company fails due to an event that is at the core of the typical risk of the business model, this may create a warranty case that in the worst of all contract agreements may include full damage to be paid by the founder. This then means that the investor may get up to the total sum of that investment in damages from the founder because of an event that constituted the essence of the typical venture risk.

So put very bluntly, by enforcing Reps & Warranties covering business risks, the investor covered his venture risk by making the founder liable for failure of exactly that risk.

We all know that founders who may be otherwise admirable do not like to focus on legal details and may have bad luck in a choice of their attorneys.

That can be a deadly mistake.

When founders find themselves in such a contract situation, it is not just a reflection of poor negotiation skills on the side of the founders, who – one might argue a bit unfairly – therefore would not deserve anything better.

Such contract clauses are also always a case of misguided priorities on the side of the investor.

While as an investor I have full sympathy for contractual rules that prevent an irresponsible founder from walking away, as in the old adage “with my time and your money to waste, we have nothing to lose”.

However, it is equally unfair to put the investor of a venture in a position where his investment becomes more a case of debt with higher returns and higher default risk than of real venture investment. Moreover, discussions and probable litigation about business risk damage retribution by the founder can divert vital energy from surviving the damaging event, since both the founder and the investor will bes spending considerable time hedging their risks or enforcing their rights. THat can ultimately be much more damaging than the damaging event itself.

Here is my advice to founders in any negotiation about Reps and Warranties:

1) Before negotiation of deal terms, identify the natural risk of your business model

2) Prepare to describe and argue to the investor what the typical risk of the venture is and make it clear from the outset that that risk cannot will not be carried by the founder(s).

3) Make the investor acknowledge these risks early in the process of negotiating the terms

4) At term sheet level make sure that the basic principles guiding an equal distribution of reps and warranties rights between founder and investor include the following

a. Liability of founders is limited to willful behavior and gross negligence

b. There must be a cap of a certain percentage of the investment, in my opinion not more than 50% of the investment sum.

c. For all cases of non-willfull behavior the warranty term should be at most 12 months

d. Each founder is only liable for the fraction of the cap that corresponds to his fraction of shares in the entire company, so a co-founder who has 20 % of shares in a company shall only be liable up to 20% of the cap.

e. All shareholder managers with shares smaller than 7% should be exempt from any liability unless there is a specific reason for that.

f. Damages should be paid only to the extent that the Founder / Manager liable had best knowledge of the Warranty issue.

g. Retribution of damage should be limited to the damage that is incurred directly by the damaging event, confirmed by court ruling and could be reasonably expected. There should be no damage retribution for a loss of valuation of the company, which should be explicitly excluded. Valuation loss is usually covered by downround protection clauses.

h. Retribution of damage should be limited to such damages as cannot be corrected or “repaired”.

i. No damage retribution should be given for damages that are incurred due to lack of cooperation on side of the investor. This could include anything ranging from late payment of investment funds, lack of cooperation in litigation cases, failure of the board members dispatched by the investor to agree in litigating to avoid the damage, and so forth.

k. The most important advice that can be given to any founder signing Reps and Warranties is to put a large amount of energy into the due diligence and disclosure process and the documentation of that due diligence and disclosure process. THis is where attention to detail is a very necessary evil. The contract must include a clause that no events or fact about the company that were or could reasonable have been expected to be known to the investor at the time of the investment can lead to a claim of the investor against the founder. Thus claims are excluded if the the facts that led to the damage were known to the investor.

l. Negotiate all these points, then focus on disclosing well all risks that are part of the business model or lie within the company.


Often investors will present the founders with tough Reps and Warranties basically to incentivize them to puta significant amount of energy in thinking through the risks of the company and the development stage the company is at.

However, founders should rate their investors on the basis on their willingness to accept clauses that correspond with or at least resemble what I advise.

Good Luck!


sevenload relaunches and secures new round of financing!

We spent the past months preparing our relaunch and securing our next, series B round of funding. I am very happy today because we just received confirmation by the German Antitrust Office that our Funding round is approved.

Our relaunch brings us to the next level, where we simplify channel navigation, combine it with social features, and open our business model one step further to content owners, by letting them have a larger share in our advertising revenue. We still have a lot of optimization work ahead, but the metrics of the past weeks suggest that we are on the right track.

The round of funding we just secured will lay the groundwork for our further expansion, and I am happy and proud that we now have French, Spanish, Italian, Polish, Russian and of course Turkish localizations.

Here’s our official Press Release:

http://corporate.sevenload.com/sevenload-secures-new-round-of-financing/

When do I Invest? – Video Interview [German]

Recently I had the nice experience of being interviewed by the blogger / founder of http://www.easn.de or Everything A Startup Needs. He asked me to relate:

- how dw capital grew out of denkwerk

- what makes our positioning unique

- what are my criteria for investment

- and how much idealism a Founder can sustain

Of course, an [edited] video interview cannot convey all the things and remarkable people that shaped the rich history of 10 years of denkwerk, but maybe the interview gives anyone interested an impression of the philosophy behind our seed venture unit, dw capital. So, here goes:

Video Interview of Axel Schmiegelow

For the record, and because I also have an agency background:

I do believe in Branding, but I don’t believe Branding should be an excuse for bad conversion of a media campaign.

Monetization or Reach – Discussion [German]

In seinem Media-Blog greift Frank Huber meinen Post zum Thema Monetarisierung auf.

http://blog.firstmedia.de/?p=763

und widerspricht meinen Ansichten mit zwei Begründungen: YouTube habe gezeigt, “size does matter” und sevenload verfolge ja nicht einmal die von mir empfohlene Strategie. Inhaltlich habe ich folgende Antworten:

1) Es ist zweifellos richtig, dass für den “natürlichen Marktführer”, der als erster auf Reichweite setzt, das Spiel aufgehen kann. Auf den Fall YouTube gehe ich ja selbst in meinem Post ein. Ich warne nur davor, die Transaktion von YouTube, die tatsächlich ex post durch die Marktmacht von Google zu einem sinnvollen Investment noch werden kann, als replizierbare Strategie zu beschreiben. Es gibt immer weltweit oder www-weit genau ein Unternehmen pro segment, dem dies als Exit gelingt. Hardly good general advice for startups.

Mein Argument war ja auch nicht, dass Reichweite oder die Anzahl an Nutzern oder Kunden, die man gewinnt, unerheblich sind – im Gegenteil. Ich denke nur, das es gesünder ist, diese Reichweite oder Kundenbasis mit einerm funktionierenden Business Modell zu erreichen als ohne. Ein gutes Beispiel Dafür ist übrigens XING. Lars hat schon am ersten Tag in 2003 5,- € monatliche Mitgliedschaftsgebühr verlangt, als Abo-Modelle noch in verruf waren.

2) Unsere Strategie bei sevenload ist genau nicht die einer Brutto-Reichweitensteigerung um jeden Preis. Wir verfolgen den Ansatz, aus rein organischem Wachstum (bislang nicht ein € für Werbung) die am besten differenzierte Plattform zu bieten und den “Long Tail” of content abzudecken. Dies führt dazu, dass wir für Werbekunden um einen Faktor 10 wertvoller sind als alle anderen videoportale und sogar als die meisten herkömmlichen Internet-Portale – gemessen an unseren Werbepreisen. Mit dieser Differenzierung sind wir heute Marktführer nach Unique Visitors (> 10 Mio echte Uniques pro Monat), aktiven registrierten Nutzern (> 300.000), Verweildauern (> 25 Min pro visit, bei registrierten Nutzern > 45 Min), Content-Menge und Einnahmen (wir werden das umsatzstärkste Web 2.0 Unternehmen in Deutschland in diesem Jahr und voraussichtlich das einzige, das profitabel ist. Wir erreichen dies durch ein Werbemodell, das überdurchschnittlich wirksam ist.

Interessanterweise hat diese Strategie zu einer nachhaltigen Steigerung unserer Brutto-Reichweite geführt, so dass wir inzwischen Platz zwei der deutschen Plattformen noch vor Clipfish belegen.

Ich würde also wagen zu behaupten, dass im Gegensatz zu dem Eindruck, den wir zumindest hier zu erwecken scheinen, der Lehrsatz von Al Ries:

Create a new category, then dominate it

immer noch der beste Rat ist. Mein Post sollte einen kleinen Beitrag zu einer Methode hierzu leisten.

IPTV, Digital TV, and Web 2.0: Power to the Audience [German]

Die technischen, wirtschaftlichen und sozialen Entwicklungen, die mit IPTV, Web TV, Digitales Spartenfernsehen und Web 2.0 nur ungenügend beschrieben werden, leiten einen fundamentalen Strukturwandel im Verhältnis von Konsumenten /Zuschauern zu Anbietern.

Bislang war die Wertschöpfung des Fernsehens darauf ausgerichtet, Inhalte anzubieten, um die Aufmerksamkeit eines möglichst hohen Anteils der Zuschauer zu gewinnen, und einen Teil dieser Aufmerksamkeit werblich zu vermarkten. In der Zeit nur weniger Sender war dies sogar ein erfolgreiches Geschäftsmodell.

Heute entscheidet der Zuschauer viel differenzierter, was er wann medial konsumiert. Er blendet auch aktiv die werbliche Vermarktung aus. Gleichzeitig bieten die technischen Möglichkeiten

- zur Suche,

- zum Angebot On-Demand,

- und zur Interaktivität

dem Zuschauer und Konsumenten eine völlig neue Dimension der Relevanz von Inhalten. Die Zukunft gehört dem

“Long Tail” spezialisierter, On-Demand angebotener, mit Zusatzservices und relevanten interaktiven Werbeformaten

angereicherter “Programmformate”, die überdies von den Nutzern in immer differenzierteren Clustern mitbestimmt werden. Das ist das Prinzip, das die unterschiedlichsten neuen Ansätze, von YouTube über Joost bis sevenload, vereint.




Axel Schmiegelow

About me

As a Founder of denkwerk Group, I have been involved in marketing, media, the internet, and start-ups for the past 15 years. I have seen the New Economy come and go (and come back again). At denkwerk, we founded the world's first bookmarking and tagging startup, oneview, in 1998, and rolled it out in 16 countries and 10 languages. denkwerk has always endeavoured to make innovation happen and attract some of the brightest talents (and start-ups) in our industry.

As a seed investor, I am an active Board Member of the company shaping the future of travel commerce, itravel, and a Board member of the exciting local search and rating company, Qype. As an investor in armedangels and an Advisor to betterplace, I support endeavours to make the world a better place.

In December 2005, I met Ibrahim "Ibo" Evsan and Tom Bachem. They had just developed a ground-breaking technology for an online Video Player. With seed funding from denkwerk we incorporated in April 2006, and in Summer 2006 I became CEO of sevenload!. In 2007 Andreas Heyden, the RTL in-house Founder of our main competitor, clipfish, left RTL group to join us as COO, and Andreas and I developed a licensing and business model that will help shape the future of TV and internet media, while Ibo and Tom turned their technology sights to Social Gaming when they left sevenload step by step between late 2008 and Summer 2009. Today sevenload is headed by a brilliant management team which I find exciting and rewarding to work with and learn from.

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