Archive for the 'IPTV' Category

sevenload at CeBIT - “Webciety” or how Social Video changes the Media and Advertising Business

This is the Keynote I delivered at CeBIT 2009. In it I describe our business model against a backdrop of how media consumption is changing, which affects the content industry and the advertising business. The motto of this year’s CeBIT was “webciety”, which is why I use the term a few times.

Link: Axel Schmiegelow - Keynote at CeBIT 2009

The Social Media Revolution and Brightcove - Sevenload Partnership

At the next09, Jeremy Allaire and I announced the partnership of Brightcove and sevenload, allowing Content Owners to distribute content with the Brightcove Player on sevenload to reach new target groups. We also discussed the Social Media Revolution and its implication for Media, Content, and Advertising. Our Moderator was one of the lead dogs of the Next Web Conference in Amsterdam.

Link: next09 - The Social Media Revolution

Launching HD at LeWeb08 in Paris

This interview by Charbax, a great blogger/thinker from Switzerland, included his grilling me on tech questions around HD and making me explain the business model of sevenload from an independent publisher’s point of view.




Axel Schmiegelow

About me

As a Founder of denkwerk Group, I have been involved in marketing, media, the internet, and start-ups for the past 15 years. I have seen the New Economy come and go (and come back again). At denkwerk, we founded the world's first bookmarking and tagging startup, oneview, in 1998, and rolled it out in 16 countries and 10 languages. denkwerk has always endeavoured to make innovation happen and attract some of the brightest talents (and start-ups) in our industry.

As a seed investor, I am an active Board Member of the company shaping the future of travel commerce, itravel, and a Board member of the exciting local search and rating company, Qype. As an investor in armedangels and an Advisor to betterplace, I support endeavours to make the world a better place.

In December 2005, I met Ibrahim Evsan and Tom Bachem. They had just developed a ground-breaking technology for Video on Demand. With my seed funding we developed the business model and incorporated in April 2006, and in Summer 2006 I became CEO of the company that will shape the future of TV and internet media: sevenload!

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