This is the Keynote I delivered at CeBIT 2009. In it I describe our business model against a backdrop of how media consumption is changing, which affects the content industry and the advertising business. The motto of this year’s CeBIT was “webciety”, which is why I use the term a few times.

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At the next09, Jeremy Allaire and I announced the partnership of Brightcove and sevenload, allowing Content Owners to distribute content with the Brightcove Player on sevenload to reach new target groups. We also discussed the Social Media Revolution and its implication for Media, Content, and Advertising. Our Moderator was one of the lead dogs of the Next Web Conference in Amsterdam.

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In addition to my keynote, I was interviewed by the host of the channel. What exactly are the Web 3.0 changes that lead to a “webciety”? Big questions, small answers: I tried to pinpoint how individuals get a chance to monetize their expertise or at least make it available to a larger crowd/audience.

Peter Turi hat ein Video - Interview geposted, dass er mit mir auf dem DLD 09 geführt haben. Darin stellt er solche spannenden Fragen wie:

1) Ist Rezession eine schlechte Zeit für Startups?

2) Wird sich bei den Startups die Spreu vom Weizen trennen?

3) Wird YouTube sevenload verdrängen?

4) Was ist das “nächste große Ding?”

Hier sind meine Antworten:

Link:

Reflecting on the current discussions, last at the Delphi Executive conference in Bonn, and at CeBIT which I both attended as a speaker, I recalled the very lively panel at DLD 09 around online video and social media. If you are interested in the topic, the video gives you insights with Brightcove, Endemol, sevenload and Termor Media and a great moderator, David Kirkpatrick from Fortune Magazine.

Feel free to comment! I also embed the video here:

About the specifics of how we perceive the value of recurring WebTV Content, please check my Interview at ETRE in Stockholm:

After a number of trial runs and the establishment of a channel for ETRE, we were very happy to get DLD 09 conference as a high profile client for our conference application. We feel it was a great success, and are looking forward to a number of new event partners.

The application lets you relive the conference, jump from session to session and speaker to speaker, all in HD quality and with, of course, all the player functionality of ffw and rew, embed, fullscreen etc..!

This will be an interesting application for companies and media as well.

TecCrunch has commented on how live video failed us during the inauguration speech of Barak Obama as 44th president of the United States, arguing that live video streams will need much further investment before it can seriously compete with Television. While I agree that the technology still needs much improvement, the fact that millions of concurrent users brought the servers down clearly shows the tremendous potential of live streaming,  a point I’m sure TechCrunch certainly does not disagree with. So, we are slowly getting there.

Incidentally, we at sevenload haev our own live streaming solution for Big Brother - in a subscription model, with surprising success.

…and I certainly hope I don’t get shot for managing to put Barack Obama and Big Brother in the same blog post.

This interview by Charbax, a great blogger/thinker from Switzerland, included his grilling me on tech questions around HD and making me explain the business model of sevenload from an independent publisher’s point of view.